Monday, January 19, 2009

Audience Profile: American Idol

The stereotypical or common American Idol fan can be described as a young caucasian girl who comes from a working class background. She would be twelve years of age and living with a family that society would categorize as dependent on physical labor and hourly wage ("blue-collar"). This young girl's personality would be described as imaginative and hyperactive. Her geographic location would be in the southern region of the United States (perhaps Texas or Alabama). 


"Demographic Segmentation"


1.) American Idol can be directed towards a certain audience

2.) People at a certain level of education are more attracted to the show

3.) Individuals with a specific income watch AI

4.) Ethnicity can be taken into account when appealing to a certain audience

5.) Winners of American Idol may have similar economic backgrounds  


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